RISE is one of the biggest tech conferences around, welcoming over 8,000 people from over 80 countries in 2016. It brings together speakers from the world’s biggest companies and innovative start-ups for three-days of forums and speaker slots.
Jade One implemented its technology to track guest footfall and movement at the event via tags embedded into attendee badges monitored by strategically located readers. This enabled event organisers to ascertain visitor engagement and interest via anonymous aggregated data.
Event organisers gained a detailed understanding of visitor engagement and footfall, most popular exhibits, and other insights segmented into various demographics, including VIPs, partners and startups.